Direct mail with intuitive online and social media targeting
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What is DIRECT2DIGITAL?
Direct2Digital combines the personalization of direct mail with intuitive online and social media targeting before, during, and after a mail campaign.
It is a powerful integration of 7 different marketing technologies and leverages digital platforms such as Google, Facebook, Instagram, and USPS Informed Delivery. This powerful integration maximizes direct mail results and lets you seamlessly track the effectiveness of your direct mail campaign.
Check out this video and take your marketing strategy to the next level!
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Why is DIRECT2DIGITAL Important For Your Business?
Because:
80% of sales are made between the 8th and 12th touch.
We turn a single mail piece impression into 8-16 impressions across multiple platforms.
Omni-Channel marketing lifts direct mail response 23-46%.
Because this is what your most qualified leads do:
90% of interested people will visit a website before calling.
96% will leave the website without taking action.
With LeadMatch, you will know who they are, what they’re looking at, and automatically retarget them with a personalized mail piece and digital ads.
Here's How It All Works
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STEP 1: Priming Your Audience
Before your mail piece arrives in the mailbox, your leads will see ads in their Facebook and Instagram feeds.
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STEP 2: Mail Piece Is Delivered
The morning your mail piece is being delivered, Informed Delivery will email the recipient an image of the mail piece with a link. This lets you engage your leads before they open their mailbox.
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STEP 3: Online Follow Up
Your new leads are then funneled into an automatic follow-up system. Using the Google Display Network, text and image ads matching your campaign’s design follow your website visitors around the internet after they leave your site. So if leads do not take action (fill out a form, buy, etc) on your website the first time, you stay in touch. No leads left behind.
STEP 4: Converting Leads Into Customers
By now, you are generating CALLS, CLICKS, and REVENUE. Direct2Digital’s exclusive Campaign Dashboard lets you see every impression, every call, and every click. With high-level analytics in real-time, you’ll always know how your marketing dollars are performing. AND, you’ll have all the data you need to make actionable marketing decisions with Campaign Attribution insight like:
1. Call Tracking and Recording: See who’s calling and hear what they’re saying (Data includes names, phone numbers, addresses, key demographics, and more!)
2. LeadMatch: Know who’s visiting your website (Data Includes names, addresses, URLs visited, number of visits, and more!)
Our Packages
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Who is DIRECT2DIGITAL?
Susan Nagi is an experienced Marketing Consultant specializing in direct mail, digital marketing and data acquisition with a demonstrated history of successful business development, account management, and sales management.
Throughout her career in various industries, Susan has built a reputation for developing successful relationships with clients, colleagues, and vendors. Spend five minutes with her and you may have a new friend for life! Her enthusiasm, creativity, and willingness to learn makes her the ideal consultant for your marketing needs. Whether you’re looking for customer acquisition, branding, promoting a new product, service, location, or all of the above; partnering with Susan will be a great experience that delivers results.
Susan is a loving wife and fur-baby Mom to lab mix Lucy and Mr. Kitty. Competitive sailing, sourdough bread baking, entertaining, cooking and yoga round out her days and her free time.